Design & Build
Conversion-first storefronts on a custom or premium theme.
Shopify design · Development · Growth
Shopify stores built to sell — and built to scale.
We design, build and grow Shopify and Shopify Plus stores that turn browsers into buyers. Start with a free audit: we find the three biggest leaks costing you sales, then fix them for a fixed price, agreed in writing — and you own every line of code.
- Shopify
- Shopify Plus
- B2B
- Headless
- Growth
- 2018Shopify Partners since
- 14Shopify services, one team
- <10 mintypical reply, working hours
The problem
Why isn't my Shopify store selling more?
Most Shopify stores that underperform are losing sales to one of seven fixable problems: poor conversion, slow performance, weak SEO, outdated design, platform limits, manual B2B selling or a poor mobile experience. These are the ones we find most often in audits, and the fix for each.
- Poor conversionVisitors arrive, browse, and leave at the product page or the checkout.Fix: Conversion rate optimisation →
- Slow performanceEvery extra second on mobile costs orders, and app bloat adds them quietly.Fix: Speed optimisation →
- Weak SEOCollections and products that never rank, so every visitor has to be paid for.Fix: Shopify SEO →
- Outdated designA theme that looked fine three years ago and now undersells the product.Fix: Store design →
- Platform limitationsCheckout rules, markets or storefronts the standard plan cannot express.Fix: Shopify Plus →
- Difficult B2B sellingWholesale pricing, terms and reorders still run over email and spreadsheets.Fix: B2B development →
- Poor mobile experienceMost shoppers are on a phone, and the store was designed on a desktop.Fix: Theme customisation →
- Not sure which one is yours?The free audit finds the three biggest leaks in your store.Get a free store audit
What we do
What does Mooshfy do?
Mooshfy is a Shopify and Shopify Plus agency that designs, builds and grows ecommerce stores — one senior team for design, development, SEO and conversion, and a Shopify Partner since 2018. Fourteen services in five groups; most brands need two or three, and the free audit says which.
Platform & Scale
Shopify Plus, headless and Hydrogen for brands outgrowing the standard plan.
Migration & B2B
Replatforming without losing rankings, and wholesale selling done properly.
Growth
SEO, AI search, CRO and marketing that keep revenue climbing after launch.
Performance
Speed work and ongoing support from the team that built the store.
All services
What each one involves, who it suits, and how it runs.
Explore services →Last updated October 2026
Why Mooshfy
Why choose Mooshfy as your Shopify agency?
Because one senior team designs, builds and grows your store — so nothing is lost between the people who imagine it and the people who grow it. You get a fixed price in writing, you own the code, and you talk directly to the engineers doing the work.
Conversion-first design
Every layout decision is judged by what it does to sales, not by how it looks in a screenshot.
Strong technical development
Liquid, React and Shopify Functions written by senior engineers, and documented for whoever comes next.
Performance by default
A sub-2-second mobile load is the target on every build — not an upsell after launch.
Shopify Plus & headless
When a theme genuinely is not enough we build on Plus and Hydrogen — and we tell you when it is enough.
SEO + AI search
Stores structured to rank on Google and to be cited by ChatGPT, Perplexity and AI Overviews.
Long-term growth support
The people who built your store stay on it: CRO, SEO and maintenance, month after month.
- A fixed price, in writing
- You own the code and accounts
- You talk to the engineers
- Replies in under 10 minutes
Your Shopify growth system
How do you grow a Shopify store after launch?
By improving six connected systems in order — design, technology, performance, search, conversion and growth marketing — then going round again. A store is six systems that depend on each other: fix one in isolation and the next becomes the bottleneck.
- 01DesignA storefront built around how your customers actually buy.
- 02TechnologyClean code, the right apps, integrations that hold.
- 03PerformanceFast on the phones your customers really use.
- 04SearchFound on Google, cited by AI assistants.
- 05ConversionTesting that turns traffic into orders.
- 06GrowthEmail, paid and support that compound month on month.
Shopify Plus & advanced commerce
When do you need Shopify Plus, B2B or headless?
When you sell to trade buyers, sell across several markets, or need a storefront a theme cannot express. If none of those apply yet, standard Shopify is enough — and we will tell you so plainly.
Shopify PlusCheckout extensibility, Shopify Functions, automation and expansion stores.→B2B & wholesaleCompany accounts, customer-specific price lists, payment terms and quick reorder.→Headless commerceYour own front end on Shopify’s back end, for experiences a theme cannot express.→Hydrogen & OxygenCustom React storefronts on Shopify’s own framework, rendered at the edge.→International commerceShopify Markets, local currencies, local payment methods and tax set up per market.→IntegrationsERP, CRM, PIM, 3PL and payment gateways wired into the store and kept in sync.→
One store, every market
How does one Shopify store sell in many countries?
With Shopify Markets and local checkout: each country sees its own currency and the payment methods its shoppers actually use — from one store, one catalogue and one admin.
- Saudi Arabia
- United Arab Emirates
- Kenya
- Nigeria
- South Africa
- Egypt
- Singapore
SEO & AI search
How do you get a Shopify store recommended by AI search?
By making it easy for ChatGPT, Perplexity and Google's AI Overviews to find, trust and quote: pages that answer shoppers' real questions directly, claims backed by evidence, a crawlable store, and a presence on the review sites and forums AI engines already cite. It builds on strong Shopify SEO rather than replacing it.
- Shopify SEO
- Answer engine optimisation (AEO)
- Generative engine optimisation (GEO)
- AI search visibility
- Structured content
- Product & entity optimisation
We measure this on our own site first: in 14 days of server logs, GPTBot made 40,690 requests to mooshfy.com — over three times Googlebot's 12,292. Read the numbers →
How it works
How does a Shopify project with Mooshfy work?
In six steps — discover, strategy, design, build, launch and grow — with the engineers doing the work answering you directly at every one.
- 01
Discover
A free audit of your store — or a brief, if you are starting fresh.
- 02
Strategy
A written scope and a fixed price before any build work begins.
- 03
Design
Wireframes to polished UI, reviewed against your data.
- 04
Build
Clean Shopify development, tested on real devices.
- 05
Launch
Redirects, tracking and QA checked before the switch.
- 06
Grow
SEO and CRO that keep lifting traffic and revenue.
Who we work with
Who does Mooshfy work with?
Ecommerce brands from a first serious store to multi-market Shopify Plus: DTC brands, growing and established stores, B2B companies, enterprise brands and businesses migrating to Shopify. Every industry has its own page on how we build for it.
- DTC brandsSelling direct and ready for a store that sells as well as the product does.
- Growing businessesOutgrowing a starter theme, a marketplace or a patchwork of apps.
- Established ecommerceProven revenue, and a store that has to work harder for it.
- B2B companiesMoving trade orders off email and onto self-serve wholesale.
- Enterprise brandsMultiple markets, storefronts and systems that all need to agree.
- Brands migrating to ShopifyLeaving WooCommerce, Magento, Wix or BigCommerce without losing rankings.
Questions
What should I ask a Shopify agency before hiring one?
Cost, timeline, platform, and what happens after launch. Our answers are here — and a real person replies in minutes to anything they miss.
How much does a Shopify store cost?
It depends on scope, so there is no single number. Every project starts with a free audit or scoping call and ends that stage with a written scope and a fixed price — the number does not move unless the scope does.
How long does a Shopify build take?
Most theme builds go live in 3–6 weeks, Shopify Plus builds and migrations in 4–6 weeks, and headless or Hydrogen storefronts in 8–12 weeks. Tell us your deadline and we will tell you honestly what is possible.
Do I need Shopify Plus?
Only if you can name the Plus feature you need — checkout customisation through Shopify Functions, native B2B, automation, or more storefronts than the standard plan allows. If you cannot, you do not need Plus yet, and we will say so.
Will I lose my Google rankings if I migrate to Shopify?
Not if the redirects are done properly. Every old URL gets a 301 to its new equivalent, the structure is mapped before anything is built, and the old site stays reachable until the new one is verified. We migrate from WooCommerce, Magento, Wix, BigCommerce, OpenCart and PrestaShop.
Can Shopify handle B2B and wholesale?
Yes. Shopify has native B2B features — company accounts, customer-specific price lists, payment terms and quantity rules — and we set up the catalogue, pricing and reorder flow so trade buyers can self-serve. We will tell you which plan your setup needs.
When does a headless or Hydrogen store make sense?
When the storefront is a product in itself — configurators, deep integrations, a custom content layer. Not for speed alone: a careless headless build is slower than a good theme, and it needs engineers permanently.
Can you help my store rank and sell more after launch?
Yes. Ongoing SEO and CRO covers technical SEO, collection and product-page optimisation, conversion testing, and email and paid campaigns — measured against your own baseline, month on month.
What is AI search optimisation?
AI search optimisation is making your store easy for ChatGPT, Perplexity and Google’s AI Overviews to find, trust and cite. That means pages that answer shoppers’ real questions in the first sentence, claims backed by evidence, crawlers allowed to reach the content, and a presence on the review sites, forums and publications AI engines already quote. It builds on normal Shopify SEO rather than replacing it, and it is measured separately — by tracking where your pages are cited, not just where they rank.
Do you offer support after launch?
Yes. The team that built the store maintains it — theme and app updates, fixes, small features and monitoring — over WhatsApp, with replies in minutes during working hours.
Let's build a store that sells.
Your Shopify store should do more than look good. Let's build an ecommerce experience designed to attract, convert and scale.
On WhatsApp · replies in under 10 minutes during working hours